Our monthly usage report for May 2019 is designed for both users and advertisers. We publish these reports in the spirit of transparency.
We gained 677 new subscribers in May for a total of 2121 active subscribers to our newspaper. We have 4 platforms subscribers can receive our news stories on. Subscriptions are always free. Our goal for June is to add another 1000 subscribers to our list.
Our traffic went from 25,321 users in April to 62,741 users for an average of 2,015 visitors per day in May. That is a 148% growth rate.
Our User Demographics
We combined Google, Facebook, WordPress and US Census statistical data to write our monthly usage report for May 2019.
NEWSPAPER SUBSCRIBER DEMOGRAPHICS
Our subscriber demographics remain pretty consistent with women from 45 to 55 dominating our subscriber list.
PUBLIC REACH DEMOGRAPHICS
We measure reach by how many people were shown a Headline, Featured Image and Teaser Paragraph on their viewing device. Our reach remains consistent also with previous months.
May 2019 Traffic Report
Our usage report for May 2019 shows a total reach between all of our platforms was over 95,000 people in the month of May. We had a total of 40,158 people read 63,095 stories in March. We averaged 2,015 readers a day in May 2019.
Readership by Geographical Location
|Top 4 States in May||Number of Readers|
|Pennsylvania||20,597 Readers (60.07%)|
|District of Columbia||5,912 Readers (17.24%)|
|New Jersey||2,324 Readers (6.78%)|
|Maryland||1,273 Readers (3.71%)|
|Top 5 Cities in May||Number of Readers|
|Chambersburg||6,688 Readers (29.58%)|
|Shippensburg||2,618 Readers (11.58%)|
|Waynesboro||1,504 Readers (6.65%)|
|Mercersburg||1,481 Readers (6.55%)|
|Greencastle||1,051 Readers (4.65%)|
Organic search engine placement is the most difficult and slowest process. We continue to climb the search engines with our average page position of 6.5. We are now included in the Google News Feed and receive traffic from it.
- We received 2,943 users from all search engines. In April we had 682 for a 332% increase in search engine users.
- We received 472 users from the WordPress Android App. In April we had 213. That represents a 122% increase in App users.
- We received 51,782 visits from our Social Media platforms. In April we had 19,976 up for a 159% increase in Social Media users.
- The remainder came from a variety of other platforms for an overall average of 148% increase in website users.
Although it is a slow process, search engine users are the most valuable readers. They stay longer, read more stories, subscribe more than any other traffic generating platforms, and have the lowest bounce rate of all.
Social Media is the perfect platform to deliver digital media. It gives us a paragraph of text to write an appealing teaser, a large image, and a headline to attract readers. For the most part, it is free to use.
We received 51,782 visits from our Social Media platforms. In April we had 19,976 up for a 159% increase in Social Media users.
We are selling banner ad space and classified ads on our website.
In May we did not received any donations this month. Now would be a good time to donate.
Become a Member
We began charging for ad space in May. During June we are charging $25.00 per week per ad. In May we had 6 advertisers and 1 classified advertiser.
We do provide free ad space to nonprofit organizations on a space available basis. We will monitor the results in June and reevaluate our price point as needed.
Lessons Learned in May 2019
Not too many issues in May
In May we ran an essay contest but did not have enough to judge from so we are going to extend the contest to July 15th, 2019.
Send us your best letter to the editor and you could win one of three really nifty prizes:
Each prize will have the author’s name and city in the return address position. The “stamp” on the letter will be a QR code that, when scanned with a cell phone, will open up the winning essay.
THE RULES ARE FAIRLY SIMPLE:
- Pick out a subject or issue that you feel passionate about. It must be a local issue or a subject that impacts Franklin County, PA.
- Write a letter to the editor about it.
- Your letter must be at least 300 words, no longer than 1,000.
All letters meeting that criteria will be published on Franklin County Free Press in the Letters to the Editor section. At the end of the month, our three-member editorial board will pick out three letters we consider to be the best of the best.
JUDGING WILL BE BASED ON:
- Timeliness of the subject matter and its relevance to the community as a whole.
- Organization of points relative to your subject matter.
- The popularity of the essay based on page views (how many people read the story).
- Entries must include name, address and a phone number where the writer can be reached if we have questions. Only you name and town or township will be published with the letter.
Poorly written essays will be marked up (spelling and grammatical errors highlighted) by our editor and returned to you for rewriting and resubmission.
Each essay that is accepted will be published exactly as written.
The Next Step
We continue to build our information source list. Our objective it to receive news releases from all the School Districts, Hospitals, Government Agencies, funeral homes, and Business Organizations.
As we improve our method of collecting and producing news we are producing a higher quality of news story. Thanks to our contributors we can spend more time working on the investigative stories. The high-quality investigative stories take the most time to write but yield the greatest number of readers.